The first thing is to "throw

money." Whether it is from the daily mechanism or the Spring Festival activities, we can see Douyin’s real-money subsidized social tools. While the user is watching the short video, Douyin will pop up a reminder at the top of the screen to form a face-to-face group and receive the highest-dollar red envelope for the first time. "Self Quadrant" has tried to establish a group several times. Although the red envelope reward for each group establishment is only a few cents, it will be directly credited to the Douyin balance and can be withdrawn, sent red envelopes or spent on Douyin Mall. Compared with Pinduoduo’s heavy threshold for cash withdrawals, it is very enjoyable to spend money on Douyin. Picture source Douyin screenshot In addition to spending money to attract new users, Douyin also spends money to stimulate user activity in dialog boxes and groups. According 

to Douyin’s official announcement, during the Spring Festival, you can receive Rich People Phone Number List red envelopes by completing designated tasks with your friends in the dialog box. At the same time, game-like gameplay is also set up in the group chat to enhance the atmosphere and activity in the group. You must know that the activity level of WeChat groups has been a big problem for so many years since its birth. "Dead groups have long become the norm." Douyin "sneak attack on Tencent Picture Source Douyin official announcement screenshots, and this naturally extends 

to Douyin's second interesting gameplay .For example, using the ability of I Wen Sheng Tu, players in the group can use I to synthesize New Year photos and red envelopes by just taking a random selfie. After so many years, they can also exchange random amounts with each other. "Bicycles can be transformed into motorcycles, and scenes in the group can be played." Another example This year Douyin began to imitate Alipay in collecting blessings. Douyin has many content scenes and has a new experience in collecting blessings. "Now Douyin has a combination of the characteristics of a series of products from WeChat, Alipay, and Pinduoduo, and everyone is similar." Some users reported this. From the perspective of user experience, the fun gameplay has broken the