|
Post by account_disabled on Dec 20, 2023 21:05:07 GMT -6
Especially in the course of a holistic understanding of websites by search engines, sub-pages that are too specific are no longer considered up-to-date and the ranking potential of such pages tends to become increasingly smaller. Users expect answers to related questions and do not want to surf various subpages to get an answer. Such terms should therefore be used more frequently in optimization. A typical area of application is the h2 headings of a text. Adhering to thematic clusters Phone Number List often makes sense. A shop would only link to articles on this topic and not to articles on women's or children's clothing. This also strengthens the thematic focus of a page. Secondary search terms In a keyword analysis, in addition to the main keywords, terms are often found that are also interesting, but the content is too close to the main keyword to justify its own subpage. The title tag can also influence CTR on click rates for posts shared on social media. It is controversial to what extent click rates (and other user signals) themselves influence the ranking. Meta description The meta description tag contains a description of the page, which Google uses in addition to the title tag and URL to display a result in the search results uses. In contrast to the title tag, the meta description is not considered relevant for the ranking, but does influence the click rate.
|
|