Post by account_disabled on Jan 13, 2024 5:22:20 GMT -6
An example here is Head & Shoulders, which promises to fight dandruff while caring for your hair. Brand positioning strategy based on customer service Positioning your brand around customer service focuses on delivering exceptional experiences for users at every stage of their purchasing journey. An example here is the American department store chain Nordstrom, famous for its unique approach to customer service. Brand positioning strategy based on convenience Convenience-based brand positioning emphasizes delivering products or services as simply, quickly and hassle-free as possible for the customer.
Examples include brands such as Uber or Netflix, which focus on providing convenience and ease of use of their services. Price-based brand positioning strategy A price-based strategy focuses on presenting a prod B2B Email List uct or service as the option that offers the best value for money to customers or, in some cases, as the cheapest alternative available. In this strategy, the key is to build the impression that the customer receives "more for less". Ryanair and Lidl are examples of brands that position themselves as offering the lowest prices. Quality-based brand positioning strategy A quality-based strategy applies to premium products or services. For customers who choose offers based on quality,
the value and durability of the product and trust in the brand are key. Examples of brand positioning based on quality include Apple, Rolex and Mercedes-Benz, which emphasize the high quality of their products and are associated with luxury. Brand positioning strategy based on a diversified offer A strategy based on a diversified offer focuses on providing a wide range of products or services that respond to the various needs and expectations of customers from various market segments. An example of brand positioning based on a diversified offer may be Amazon, which offers a wide range of products to meet various customer needs.
Examples include brands such as Uber or Netflix, which focus on providing convenience and ease of use of their services. Price-based brand positioning strategy A price-based strategy focuses on presenting a prod B2B Email List uct or service as the option that offers the best value for money to customers or, in some cases, as the cheapest alternative available. In this strategy, the key is to build the impression that the customer receives "more for less". Ryanair and Lidl are examples of brands that position themselves as offering the lowest prices. Quality-based brand positioning strategy A quality-based strategy applies to premium products or services. For customers who choose offers based on quality,
the value and durability of the product and trust in the brand are key. Examples of brand positioning based on quality include Apple, Rolex and Mercedes-Benz, which emphasize the high quality of their products and are associated with luxury. Brand positioning strategy based on a diversified offer A strategy based on a diversified offer focuses on providing a wide range of products or services that respond to the various needs and expectations of customers from various market segments. An example of brand positioning based on a diversified offer may be Amazon, which offers a wide range of products to meet various customer needs.